PENGGUNAAN METODE TAM DALAM ANALISIS MINAT PENGGUNAAN DOMPET DIGITAL PADA MAHASISWA DI KOTA KUPANG
Keywords:
TAM;, E-Wallet;, Perceived Ease of Use;, Perceived Usefulness;, Attitude Toward Using;Abstract
The objective of this study is to ascertain the influence of perceived ease of use, perceived usefulness, and attitude toward use on the frequency of e-wallet usage among students in Kupang City. This study employs a quantitative research methodology. The study population consisted of students enrolled at various universities in Kupang, representing a range of academic disciplines and programs. The sample was selected from the student population at various universities in Kupang. A total of 204 students were randomly selected from this population using the simple random sampling technique. The data were collected using a questionnaire. The data analysis technique employed in this study was descriptive statistics and structural equation modeling (SEM) PLS. The results of the study indicate that Perceived usefulness (PU) has a positive and significant effect on the intensity of e-wallet usage, Perceived ease of use (PEU) has no significant effect on the intensity of e-wallet usage, Attitude toward use (AT) has a positive and significant effect on the intensity of e-wallet usage.
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