The Influence of Digital Advertising and Word of Mouth on Tourist Visit Interest in Kupang Kelapa Lima Beach
DOI:
https://doi.org/10.61106/jpms.v1i2.7Keywords:
Digital ads, Word of mouth, Visit intention Kupang TourismAbstract
This research is entitled "The Effect of Digital Advertising and Word of Mouth on Tourist Visit Interest at Kelapa Lima Beach Kupang". This study aims to determine whether digital advertising and word of mouth promoted by the Kupang City Tourism Office affect the interest of tourist visits to Kupang Kelapa Lima Beach. This research was conducted at Kelapa Lima Beach Kupang. The population in this study was visitors to Kelapa Lima Beach during the data collection period. The sample in this study was taken as many as 50 respondents. The sampling technique used in this study is axial sampling. Data collection techniques using Observation, Interviews, Questionnaires and documentation. The population in this study was visitors to Kupang Lima Coconut Beach. The data analysis technique uses multiple linear regression analysis techniques. The results of this study show that Digital Advertising Variables and Word of Mouth simultaneously have a positive and significant effect on Kujungan Interest in Kelapa Lima Beach Kupang.
Downloads
References
Arikunto, S. (1998). Pendekatan Penelitian. Jakarta: Rineka Cipta.
Donthu, N., Kumar, S., Pandey, N., Pandey, N., & Mishra, A. (2021). Mapping the electronic word-of-mouth (eWOM) research: A systematic review and bibliometric analysis. Journal of Business Research, 135, 758-773.
Etikan, I., & Bala, K. (2017). Sampling and sampling methods. Biometrics & Biostatistics International Journal, 5(6), 00149.
Fanggidae, J. P. (2019). Relationships between advertising value and dimensions of advertising: A case of television advertising of GSM providers in Indonesia. The International Journal of Social Sciences World (TIJOSSW), 1(1), 48-57.
Ghozali, I. (2011). Aplikasi multivariate dengan program IBM SPSS 19. Semarang: Badan Penerbit Universitas Diponegoro, 68.
Han, H. (2021). Consumer behavior and environmental sustainability in tourism and hospitality: A review of theories, concepts, and latest research. Journal of Sustainable Tourism, 29(7), 1021-1042.
Jiang, X., Chiu, D. K., & Chan, C. T. (2023). Application of the AIDA model in social media promotion and community engagement for small cultural organizations: A case study of the Choi Chang Sau Qin Society. In Community engagement in the online space (pp. 48-70). IGI Global.
Joesyiana, K. (2018). Pengaruh word of mouth terhadap keputusan pembelian konsumen pada media online shop shopee di pekanbaru. Jurnal valuta, 4(1), 71-85.
Kefi, D. Y., Ringga, M. B., & Seran, P. (2022). The Impact of Financial Transparency Perception to Public Participation with Satisfaction as Mediation on Taneon Funan Bumdes in Oben Village Nekamese Sub-District. International Conference on Applied Science and Technology on Social Science 2021 (iCAST-SS 2021),
Keller, E., & Fay, B. (2009). The role of advertising in word of mouth. Journal of Advertising Research, 49(2), 154-158.
Matzler, K., Strobl, A., Stokburger-Sauer, N., Bobovnicky, A., & Bauer, F. (2016). Brand personality and culture: The role of cultural differences on the impact of brand personality perceptions on tourists' visit intentions. Tourism Management, 52, 507-520.
Rachmadhania, N., Wilopo, W., & Pangestuti, E. (2017). Pengaruh efektivitas iklan online terhadap minat berkunjung serta dampaknya pada keputusan berkunjung wisatawan mancanegara ke dki jakarta Brawijaya University].
Samadara, P., & Fanggidae, J. (2020). The Role of Perceived Value and Gratitude on Positive Electronic Word of Mouth Intention in the Context of Free Online Content. International Journal of Innovation, Creativity and Change, 11(10), 391-405.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Finy Ufi, Darwin Kefi, Imelda Sayd
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
